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Social influence is when the actions or thoughts of individual(s) are changed by other individual(s). Examples of social influence can be seen in socialization and peer pressure. This is the effect of other people on a person's behaviour.

Three components

Methods
One can ask several trivial questions with the expected answer "yes", building trust and acceptance. Further questions such as "Will you buy this?" or "Could you borrow this for me?" are then more likely to be answered with "Yes". This technique used by salesman, and unconsciously, in conversation. It is also present to a certain extent in the Socratic method of debate. See also selling technique.

See also
Cialdini, Robert B. (2001). Influence: Science and Practice. Boston: Allyn and Bacon.